Run Rabbit Run 100 Official Sunglasses

BOLD Outerwear is the official eyewear sponsor of the Run Rabbit Run 100 — Steamboat Springs' premier trail ultra and one of the most competitive 100-mile races in the world. As a brand built and based right here in Steamboat Springs, Colorado, partnering with RRR100 was a natural fit. We know this town, these mountains, and the athletes who show up every September to test themselves on this course.

For 2026, we created three limited-edition RRR100 sunglasses featuring the race logo — available exclusively online and at packet pickup. These aren't off-the-shelf product. They were made for this race, for these trails, and for you.

All three styles feature photochromic lenses that automatically adapt from clear to dark as light conditions change — exactly what you need when you're moving through shaded canyon climbs, exposed ridgelines, and open alpine terrain in the same run. No lens swaps. No stops. Just clear vision from the start to the finish line.

Where can I buy the official Run Rabbit Run 100 sunglasses?

All three limited-edition styles are available online at boldouterwear.com and will also be available in person at packet pickup and on race day in Steamboat Springs. Online orders ship directly to you before the race.

What are the three RRR100 sunglasses styles?

The three limited-edition styles are the Drift Red/Black, the Glow Black/Gold, and the Glow Purple. All three feature the Run Rabbit Run 100 logo and photochromic lenses. The Drift has a slightly more wrapped, protective frame; the Glow has a sleek, slightly lower-profile fit. Both are trail-tested on Steamboat terrain.

What makes photochromic lenses good for trail running?

Trail ultras — especially in mountain terrain — throw every light condition at you in one day. Dawn starts in low light, shaded forest sections, bright exposed ridges, afternoon alpine sun. Photochromic lenses shift automatically from nearly clear to tinted as UV exposure changes, so you always have the right amount of tint without stopping to swap lenses. For a race like the Run Rabbit Run 100, where you might be out for 20+ hours, that adaptability matters.

Is BOLD a Steamboat Springs brand?

Yes. BOLD Outerwear is based in Steamboat Springs, Colorado. We design and test our eyewear in the same mountains where RRR100 runs. Sponsoring this race is as local as it gets for us.

The Run Rabbit Run 100 course climbs through everything from dense aspen forest and canyon trails to wide-open ridgelines above 10,000 feet. Light conditions on course change dramatically depending on where you are, what time it is, and what the sky is doing. Runners who start in the early morning hours face low-light technical terrain before sunrise — then full alpine exposure as the day builds.

Photochromic lenses handle this range automatically. In low-UV conditions (shade, clouds, pre-dawn), the lens stays nearly clear for maximum brightness. In direct sun, it darkens to protect your eyes and cut glare. The transition takes seconds — and it happens whether you're thinking about it or not.

For a race that can take anywhere from 20 to 36 hours to finish, the last thing you want to manage is your eyewear. That's why we made these the official sunglasses of the Run Rabbit Run in Steamboat Springs. Fewer decisions. More running.