Where Quality Meets Affordability!

Founded in Steamboat Springs, Colorado, Ski Town USA, BOLD is deeply rooted in the heart of the skiing world. At BOLD, we embarked on a journey to revolutionize the world of ski goggles. Frustrated by the lack of options between the flimsy $30 goggles and the wallet-crunching $350 ones, we set out to create something different – premium ski goggles that strike the perfect balance between quality and cost.

Our mission was Clear

To offer a superior goggle that could stand toe-to-toe with the high-end models but without the hefty price tag. We understand that not everyone wants to compromise on quality or overspend on gear, especially when it comes to skiing, a sport enjoyed by countless individuals and families seeking memorable moments on the slopes. 

Our Vision, Your Adventure

Our passion is not just in delivering top-tier products, but in making them accessible to all. We believe that every skier, whether a novice or a seasoned pro, deserves the confidence and clarity that a high-quality goggle provides, without the burdensome price.

One Size Does Not Fit All

We recognized that the ski goggle market had a glaring gap – an overemphasis on catering to extreme skiers, leaving the majority of enthusiasts in the cold. Most skiers are not backflipping off cliffs or racing down double-black diamond trails every weekend. Instead, they're embracing the joy of skiing with loved ones for a precious 1-2 weeks each year. We knew there had to be an alternative that met their needs without emptying their pockets.


Enter the BOLD Rambler & Morningside Ski Goggles

Crafted with a deep passion for both skiing and quality, our goggles bring the best of both worlds to your snow-filled adventures. From magnetic lenses for seamless swaps to pow VIZ+ technology for crystal-clear vision even in challenging conditions, every feature you'd expect from a $350 goggle is found in the BOLD Rambler. Triple-layer foam provides unparalleled comfort, while anti-fog and anti-scratch coatings ensure enduring clarity.